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Activision Blizzard: Dismantle what Blizzard has built in Europe?

The employees of Activision Blizzard have been struggling for years now. Job security no longer seems to exist in the numerous offices of the developer and publisher. After it was recently said that jobs would be cut in the Esport division, it is now the turn of the employees who deal with the publishing of Activision and Blizzard titles in Europe, according to a report by the authors of GamesIndustry.biz.

According to the report, preparations are being made for the fourth wave of layoffs in six months. Affected are the publishing offices in Europe, namely in the Netherlands, in France, in Spain, in Great Britain and also in Germany. A round of consultations has begun in this regard. The offices of the Activision Blizzard subsidiary King will probably remain untouched. The reason for the upcoming job cuts: Players are increasingly buying their games digitally, a spokesperson for Activision Blizzard is quoted as saying by GamesIndustry.

"We have been in communication with our teams in Europe about how we will evolve as an organization and adapt to these changes to serve our players and best position the region for future growth. We will take extensive steps to support all employees and ease the transition for those of our colleagues who may be impacted by the proposed changes." Jobs such as those that ensure the operation of Activision Blizzard's games, or have to do with development itself, are not expected to be affected.

Bye Blizzard in Europe?

For some time now, Activision Blizzard executives have been pursuing the idea of consolidating all offices spread across Europe into the so-called London Hub; a former employee confirmed this to us. This idea was also the impetus behind the closure of Activision Blizzard's European headquarters in Versailles. Then, however, the pandemic intervened; thus, the complete closure of Versailles was immediately decided.

With the Versailles and Hague office closures, Asia-Pacific job cuts, and Esports cuts, the wave of layoffs that began in February 2019 has now been going on for more than two years. What Activision Blizzard's office landscape will end up looking like is probably up in the air. Already, five of the developer and publisher's international offices have closed from 2017 to 2019, and the annual report for 2020 is not yet available.

By all accounts, however, one of the strategies being pursued is to cut back on all the offices that Blizzard itself has also built up over years of work and in the wake of WoW's success in Europe. Our source suspects (and fears) behind the closures, especially for Blizzard, a departure from the primarily community-driven success. These assumptions, however, already let the news about the European community managers for World of Warcraft (now buy 14,99 € )

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